Can You Use Facebook Marketplace Without a Facebook Account

How many platforms are you currently selling products on? One? Three? Ten? Is one of those a Facebook Shop page? It should be. Here's why selling on Facebook makes a lot of sense:

📢 "You need to learn how to sell on Facebook!" All businesses, big and small, hear these words without getting much communication on how to really practise it successfully. Well, the fact of the matter is that if you have an online store, you should likewise consider selling on other places like Amazon, Facebook, and even Etsy. This volition assistance you lot expand your achieve and detect more customers – since people are more likely to spend time on those other platforms than on your website.

👉 In this guide, we focus on a Facebook shop specifically. Here'due south how to create a Facebook Shop page in an afternoon and get on your journeying to selling on Facebook!

Nosotros're going to encompass all the steps in the process, from blank canvas to a working Facebook shop folio. But outset:

Why and how to sell on Facebook

In a earth filled with multi-platform companies, it'south hard to keep up with competition if yous don't expand to where your customers hang out the most. And information technology just so happens that Facebook is one of the spots online where people spend the majority of their time. This is the single reason why selling on Facebook is such a practiced idea!

In fact, Facebook users spend an boilerplate of 40+ minutes per twenty-four hour period on the popular social network. And a expert chunk of that fourth dimension goes towards Facebook shopping.

That'south quite a flake of time considering this happens on a daily basis! Not to mention, many of usa tin can think of our personal experiences of spending way as well much time clicking on links and liking posts on Facebook throughout the workday.

Therefore, it'southward time to take advantage of Facebook as a selling platform! Facebook might not give yous as many ecommerce features as, say, Shopify or BigCommerce, simply you exercise get all which is truly essential for you to start selling your products.

What's great nearly a Facebook Shop page is that you lot don't even need to have any preexisting online shop and tin run your entire operation via Facebook if you want to. But the benefits don't end there. With a Facebook Store page you tin:

• add an unlimited number of products,
• organize your products into collections and categories,
• communicate with your customers through the page straight,
• encounter stats on your sales, visits, and more,
• go your products appearing in Facebook Market, giving yous access to a much larger base of potential customers.

Just the final thing from this list is a good enough reason to look into this whole Facebook Store folio on its own!

How practice I set up a Facebook Store using Facebook?

Follow these steps  for setting upward a Facebook store:

Step ane: Go to your Facebook Folio and configure the Shop page.

Pace 2: Set up your shop details.

Stride 3: Configure your payments.

Footstep 4: Add together a products to your Facebook store.

Step v: Managing your orders.

Footstep vi: You're done!

Okay, with all the "whys" out of the fashion, here's how to ready up your Facebook Store page:

What practice you need to build a Facebook Shop page?

💡 If y'all aren't already aware, allow me assure yous that everyone can create a Facebook Store page and start selling on Facebook to their followers basically immediately.

Here's what you need before y'all can begin:

• A Facebook account
• A Facebook business organization page

Getting the two crossed off the list shouldn't be likewise hard. You lot likely already accept a concern page on Facebook and so we'll skip this office and instead get direct downwards to the meat and potatoes:

Apart from the 2 requirements to a higher place, your Facebook page must as well adhere to the following:

• Sell physical items – this means in that location'due south no way to sell digital or downloadable products from your Facebook Store page
• Agree with Facebook'south Merchant Terms
• Link to a valid bank account *
• Have a tax identification number *

* This is just valid for US-based stores. The exact tax identification number volition vary depending on where your business is based.

If you're positive the higher up won't exist a problem in your example, you can proceed to set up your Facebook store:

In a bustle? Sentinel this video on how to make a Facebook Store page instead of reading

Step 1: Go to your Facebook Folio and configure the Store page

The starting time step is to navigate to your Facebook business folio. You lot need to be logged into the business page and take admin privileges.

By default, many Facebook business pages already take the Shop page shown when you lot're logged in. Your customers don't see it, simply you do.

In order to get started, locate that Shop tab on the left and click on it.

Having problem locating the Store tab?

If you practise not run across the tab, it ways that you don't take the right page template activated. To gear up a Facebook shop, you need a template aptly named "Shopping."

To change your template, go to Settings → Templates and Tabs.

Find the Electric current Template area and click on the Edit button.

From there, you tin can apply the Shopping template. Some of the others have the Shop tab too, but the Shopping template should work nicely for nearly stores.

After you get that Shop tab on your page, click on it.

Stride 2: Set upwards your shop details

Read this for US-based stores 🇺🇸

Selecting the Shop tab reveals a pop-up explaining the setup you're about to walk through. Experience gratuitous to read it and then click on the Get Started button.

Some other pop-up comes up asking about your business details. Beginning by punching in your business blazon and accost. Then, click on Adjacent.

The step after that asks for the states in which you do concern and your revenue enhancement registration number. Y'all can skip this step for now, but at some point, you'll need to give Facebook this information.

The next footstep is where you can signal the type of products you intend to be selling on Facebook.

We're not washed with taxes only yet! In the next stride, Facebook asks near the blazon of your business and information of your business representative – this is most likely going to exist your own info, unless you lot want to designate someone else.

With that done, yous have the difficult stuff behind yous, and you tin now finalize the setup of your shop on Facebook.

The last things to clarify are your shipping options, render policy and customer service e-mail. Just option from the list of bachelor shipping options and set your details for each.

As per Facebook'due south rules, you must ship the packet inside three business days after receiving the social club. The customer must receive the bundle no more than 10 days after they gild – that's one of the factors that brand Facebook shopping bonny to people. You besides must use aircraft services that offer features similar tracking and commitment confirmation. I more of import item is that the customer tin abolish their society within 30 minutes of purchase if you haven't marked it as shipped yet.

Furthermore, Facebook doesn't let you ship internationally or sell to countries other than your own – the state that the store has been set in. In almost of the cases, if a person from another country enters your shop page, they'll see a blank page, similar this i:

One final step before completing the setup that you might accept to go through is agreeing to the Merchant Terms and Policies (depends on your account setup and location).

Read this for stores not based in the Us ⛔🇺🇸

Clicking on the Shop tab from the sidebar will kickoff show you a Merchant Terms understanding box. In club to continue, you need to check the box next to "I agree to the Merchant Terms and Policies" and click on Continue.

Next, you accept to choose the actual method in which the orders are going to be handled.

⚠️ Of import; depending on your country, you might not even encounter the following panel, just get redirected direct to the store page cosmos screen instead.

• (a) Bulletin to Buy is the well-nigh straightforward way to handle orders. In this model, equally the label says, whenever someone wants to buy a product, you'll get a message (inside Facebook Messenger), and and then information technology'southward on yous to communicate with the customer, agree on all the details, and ultimately make their Facebook shopping experience positive.
• (b) Check Out on Another Website is arguably a more user-friendly arroyo where everything is taken intendance past an outside ecommerce setup/shop.

So, which to choose?

Well, the advantage of option (a) is that you don't actually need to take an online shop at all to exist able to get orders via Facebook. Literally every step of the process tin exist handled through Facebook Messenger where you and the customer agree on how to handle the social club, the payment method and so on.

The downside is that dealing with all the messages is a lot of transmission work and it's easier to overlook a new social club coming in. Additionally, you don't get the benefit of having the bulk of the technical heavy lifting handled past an ecommerce tool similar Shopify.

The advantage of option (b) is that yous can take the customer choice the product they want on Facebook and then be redirected straight to your shopping cart software to finalize the purchase (granted, this is not 100% Facebook shopping, but more near driving people to your external online store).

The obvious disadvantage is that you lot demand to own an ecommerce store. Luckily, getting one isn't that difficult. We embrace the topic in this guide.

The brusque answer is this:

• If you already take an online store running on Shopify, BigCommerce, WooCommerce, or any other ecommerce platform, then go for selection (b).
• If you don't have whatsoever ecommerce store set and you don't want to do this at present, go for option (a).

For the purpose of this demo, I'grand selecting (b).

💡 Annotation; if y'all go with option (a) – "message to order" – your setup is going to exist generally the same, with only minor differences, then feel free to follow this guide as well.

The next step is selecting your currency. Zilch besides difficult here:

With that done, you will be taken to your new Shop page where you tin add together your products and set everything up.

Stride 3: Configure your payments

Depending on your country of operation, the Facebook shop module will present you with a different set of options here. For US-based businesses, the virtually common setup involves linking a banking company account and having the funds (from your orders) deposited there.

In other cases – for other locations internationally – Facebook might let y'all fix payments via PayPal or Stripe.

The integration process itself is simple, but it changes from fourth dimension to time due to the updates with PayPal and Stripe themselves.

The good news is that you will exist taken past the mitt past the Facebook store interface along the way through the setup.

⚠️ "I don't encounter this section!"

Yes, in some instances, you might not run across this section of the setup at all – it'south what happens if yous're an EU-based user, for instance. In that instance, y'all tin skip to the next pace by clicking here.

👉 What follows is the bank business relationship setup for users in the U.s.a.. 🇺🇸

At this point, you should see a module that asks you to set up your payments to publish your shop. Click on the Prepare Payments button to keep.

The beginning pop-up asks for your tax details. This is required, and information technology tin't exist edited afterwards. So, make sure yous accept the authentic data for your business organisation name, employer identification number, and your legal proper name. Click on the Save button.

The final step is to link your bank for payment. Type in your bank routing and business relationship numbers, along with the name on the account. Click on the Salve button.

Pace four: Add a product to your Facebook shop

This is what your new Shop folio looks similar when you lot kickoff create it:

Every bit you can see, Facebook encourages you lot to add your beginning product. You tin practice that by clicking on the Add Product button. Once y'all practice that, you'll see the following grade, merely it will differ based on your country:

For United states of america-based shops 🇺🇸

The form looks fairly straightforward and features all the details you'd expect.

• Product photos or videos. Adding at least i picture of your product is a must. It'southward a lot better to add multiple images. Also, if it's relevant considering the type of products you're selling on Facebook, you can add together a video as well. Click on Add Photos to insert production images. This works just like whatever other uploading interface where you tin can grab an prototype from your figurer and upload it to the Facebook store.
• Proper noun and Description are pretty self-explanatory. Once again, this all depends on the type of products you're selling, and then feel costless to go artistic and talk about what makes the production special. You can also merely copy the product description you use in your ecommerce shop.
• Price. No product listing tin can live without this crucial detail.
• Inventory. Tracking your inventory helps you get a grasp on the volume of sales you lot're having and brand certain that everything is by the book.
• Shipping Options. Select from the set of shipping options you've configured during setup and fill out the details for this specific product.
• Share this production on your Page. Yous might want to tick this box in order to have the product shared on your page as before long as you corroborate it.
• Visibility. Set this to "Public."

Click on Salvage to finalize the procedure.

For international shops ⛔🇺🇸

The form features all the needed details that are required to describe your product in total.

• Production photos or videos. Adding at least i picture of your product is a must. It'due south a lot better to add together multiple images. Also, if it's relevant because the blazon of products you're selling on Facebook, y'all can add together a video as well. Click on Add Photos to insert product images. This works just like any other uploading interface where you lot tin can grab an image from your estimator and upload it to the Facebook store.
• Name and Description are pretty self-explanatory. Again, this all depends on the blazon of products you're selling, so feel free to get creative and talk virtually what makes the product special. You lot can also simply copy the product clarification you use in your ecommerce shop.
• Price. No production listing can live without this crucial item.
• Checkout URL. (Y'all'll simply come across this field if yous chose to "check out on some other website" during the initial setup of your Store page.) This is the specific URL in your ecommerce shop where this product can be purchased. No affair if yous use Shopify, WooCommerce, or anything else, you tin can get your product link simply by navigating to the production via your spider web browser so copying the URL from the accost bar. Paste that URL dorsum into the Checkout URL field.
• Share this product on your Page. You might want to tick this box in order to have the product shared on your folio as presently as y'all approve it.
• Visibility. Gear up this to "Public."

Click on Salvage to finalize the procedure.

With that washed, you'll see your product alive on your Shop page.

When a client clicks on it, they'll see a more detailed view, forth with a push button letting them "Check Out on Website" – this leads them to the product page in your ecommerce store.

Y'all can add more than products to your shop at any time via the Add together Product button.

Or, if information technology makes sense in your case, yous can as well create product collections.

Managing your products

Once you've uploaded a certain number of products, you'll see each of them placed on a list inside your shop direction panel. To become to it, merely click on the Publishing Tools link in the top bar:

When there, from the sidebar, click on Products. Yous'll come across a screen like this:

From here, you tin can edit each of your products as well as add new ones.

Step v: Managing your orders

⚠️ Order direction isn't a feature that'south rolled out for Facebook stores worldwide. It'south mostly available in the US and a couple of other places.

How to find out if y'all take this feature?

Elementary, get to your Publishing Tools from the principal carte:

Look for the Pending Orders link in the sidebar. If it's there, you have guild direction!

In one case you click on that link, you'll be able to take care of your orders, check the details of each i, see the buyer's info, communicate with them, and eventually fulfill the lodge. Additionally, Facebook will ship you a notification whenever an social club comes through.

Just to remind you lot, per Facebook'due south rules, you must transport each order inside three business concern days later receiving the order. Once the lodge has been shipped, click on the Mark as Shipped button to finalize everything.

Alternative setup: How to sell on Facebook via your existing ecommerce shop

The scenarios presented in this guide so far take all been pretty "transmission" in nature, for the lack of a better discussion. What I mean is that setting up your Facebook store was all on you. But that doesn't have to exist the instance.

Some of the modern ecommerce solutions actually have slap-up integration with Facebook and will fix a Store page for you automatically, while besides linking your external ecommerce shop and the Facebook Shop page together.

That means that you'll be able to take care of your orders and products in a single place and have everything synchronized with Facebook seamlessly.

We'll show y'all two means of doing that – using the most popular ecommerce solutions in the market: Shopify and BigCommerce.

How to sell on Facebook via Shopify

Shopify is a great ecommerce solution by itself. Nosotros've been talking near it a lot here on the site and recommending it to practically anyone who's looking for an like shooting fish in a barrel way to start an online store.

1 of Shopify's many advantages is that it also lets you establish your store on Facebook without having to deal with much of the technical hurdles.

All you lot need to do is go to your Shopify panel and add an app called Facebook Aqueduct to your setup.

In one case y'all install the app, what happens is that Shopify takes all your products and exports them to your Facebook Shop page. Everything gets synchronized and so that you can keep managing your store on Shopify and have all the changes exist sucked into your Facebook Shop page.

If that's not good plenty, Shopify even gives you tools to sell via Facebook Messenger.

👉 Click here to become to Shopify and begin.

💡 Keep in listen, though, that Shopify doesn't give y'all any clever back door into Facebook's interface for setting up the Store page. The same Facebook's regional rules and limitations withal apply. For example, if Facebook doesn't let handling orders via the Facebook interface in your country then Shopify won't have the ability to help y'all with that either. Aforementioned goes for whatever other limitations.

How to sell on Facebook via BigCommerce

BigCommerce is the primary competitor to Shopify and – in many means – a slap-up alternative offering roughly the same scope of features, only in a unlike bundle. Chances are you're going to find the solution fitting yous perfectly with either Shopify or BigCommerce.

On the Facebook Shop page front, BigCommerce lets you lot practice pretty much the aforementioned thing as does Shopify – which is connect your online store seamlessly and have all your products available on Facebook.

Setup-wise, getting things running with BigCommerce is very similar to how it's done with Shopify equally well – just install a Facebook shop addition and you're skillful to go.

BigCommerce also has a very adept module for Facebook Ads, which gives yous another interesting mode of putting your products in front end of people.

👉 Click here to go to BigCommerce and begin.

💡 Proceed in mind, once more, that BigCommerce doesn't give you any clever back door into Facebook'due south interface for setting up the Shop page. The same Facebook'due south regional rules and limitations still apply. For example, if Facebook doesn't allow treatment orders via the Facebook interface in your country and then BigCommerce won't have the ability to help you with that either. Aforementioned goes for any other limitations. Here's what BigCommerce says about this in their docs.

FAQs: On creating a Facebook Shop page

We've received a wide range of questions from readers in the comments department. Nosotros want to outline the about popular ones here so that people have a quick reference to the about pressing of issues.

"What are the image requirements for product photos on a Facebook Store folio?"

Your best bet is to check out Facebook's guidelines for listing products – since the requirements change on occasion.

There are also several things to worry about such every bit the dimensions, epitome formatting, and backdrops. For instance, at the time of this article, Facebook recommends having epitome resolutions at 1024 x 1024 or higher, forth with white backdrops and foursquare images.

"Why my customers can't purchase multiple products in ane shopping cart?"

This all depends on your own website and payment processor. Facebook doesn't offer its native shopping cart in some regions, and then transactions are redirected to your own shopping cart and payment processor. That said, Facebook is rolling out these features to new countries equally we speak.

"What products I can't sell on a Facebook Shop page?"

Facebook has a list of prohibited items. Some of the unapproved products include prescription drugs, weapons, animals, alcohol, and annihilation that promotes bigotry.

As well, you tin simply sell concrete products. That means no downloads, or any other type of digital products.

"Why some people tin't see my Facebook store?"

There are two likely reasons why this happens:

1. Your store is not bachelor in countries other than your own.
2. The privacy settings of your whole page might be fix incorrectly. An easy mistake to make. Go to the Settings of your folio and make sure that the Folio Visibility parameter is set to Page published. Like then:

"Exercise I have to add my products manually?"

That depends on a couple of factors. Here's the gist of it:

• If you've set up your Shop page via an external ecommerce tool like Shopify or BigCommerce then everything should be synchronized automatically. This means that Facebook has data on how to link your store and sync all of the products with the Facebook Shop page.
• If you lot've set your Shop page manually then yes, you do have to continue adding your products manually. Aforementioned goes for updating whatsoever details almost them (toll, availability, descriptions, etc.).

Over to you

That's it! You've just learned how to sell on Facebook and hopefully created your own Facebook Store page past now. Unfortunately, things tend to change often with Facebook, so if you always demand assistance with how to perform some specific operation on your Shop folio, y'all should discover the guidance you demand on this official page from Facebook Help Heart.

If you lot accept whatsoever questions about building a Facebook Shop page, leave a comment in the department beneath. If you lot've successfully established your Facebook store, experience free to leave a link for others to visit and cheque out the techniques you've used to make your page unique.

🤔 Just starting your risk with online stores and ecommerce? Check out our in-depth guide on how to kickoff an online store from scratch. Nosotros go through the procedure footstep-by-footstep and non omit whatsoever crucial details that might be a roadblock to you.

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Source: https://ecommerce-platforms.com/ecommerce-selling-advice/how-to-create-a-facebook-shop-page

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